With each policy success, such as a flavor ban, jurisdictions should be prepared to offer support to smokers who are motivated to quit as a result
For example, when you sniff a banana, instead of a fruity and pleasant aroma, it might smell like rotting flesh
The biggest gap is lack of awareness
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Through strategic communications and policy advocacy campaigns, we work to change public attitudes about tobacco and promote proven policies that are most effective at reducing tobacco use and saving the most lives
"I don't think we have any problem in telling a person that drinks a six-pack a day that if they could cut it back to two beers a day or two drinks a day that their health risks are greatly reduced," Thomas said