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eBay Brand Guidelines, 2002 Logo Book In this issue: Herb Lubalin's

SKU: 73515538652

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Description

In this issue: Herb Lubalin's Graphic Imagery in Advertising

Lower-case in the Dutch Lowlands by Wim Crouwel

and although light

led to the poor and inaccurate reproduction of many of the logos

Note: Dust jacket has scuffs small tears and a fix

eBay Brand Guidelines, 2002 Logo Book In this issue: Herb Lubalin'sA rare chance to get hold of the eBay brand guidelines released in 2002. This is an unusual and quirky item, presenting brand management using a cookbook metaphor. This is presented as a ring folder and sheets, some of which fold out. Each of the six sections is divided by a chapter opener. Chapters include 'Recipe for Success: A Strong Brand', 'The First Course: eBay Brand Essence' and 'The Main Course: eBay Logo'. There's everything you'd expect

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