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Consumer Behavior: Science and Practice Lost 29 deal with the MantrasAuthor: Frank Kardes Brand: BCENG Edition: 1 Binding: paperback Number Of Pages: 480 Release Date: 01 12 2012 Details: This wide ranging yet focused text provides an informative introduction to consumer behavior supported by in depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR: SCIENCE AND PRACTICE, 1e, devotes ample attention to "classic" consumer behavior topics, including consumer information processing,
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