Joico Blonde Life Shampoo 1L Perming The Magnesium floating plates ensure

The Magnesium floating plates ensure the straightener glides smoothly and effortlessly through the hair for maximum shine in significantly less time

downward-angled thumb eye enables a particularly natural and relaxed cutting position that minimises muscle fatigue in the hand

*Consumer test

with no heavy or tacky residue that can make hair look dirty or product-laden throughout the day

Brilliant for curly or wavy hair that needs definition and frizz control

Joico Blonde Life Shampoo 1L Perming The Magnesium floating plates ensureSalon Size Brightening Shampoo That Keeps Blonde Hair Vibrant Joico Blonde Life Brightening Shampoo is specially crafted to preserve and enhance blonde hair with every wash, gently cleansing while keeping colour looking fresh, bright and vibrant for longer. This 1L bottle is the salon size, making it a practical choice for hairdressers recommending the Blonde Life range to clients, or for blonde hair devotees at home who want a longer lasting supply