As smoking bans in cinemas (1987)and advertising & brand restrictions on screen started to take effect, an audience that had been introduced to the slightly heady and surreal world of Star Wars V, the slightly camp but awesome Top Gun, the clean living style of Superman and ET were responding to the B&H advertising (see previous post) hence Leo Burnett were tasked with introducing in new approach to promote the Marlboro brand which also ticked the boxes/neatly sidestepped the new guidelines on cigarette advertising
Nicotine addiction is also hard to kick
But he does remember the confrontation
I want a different America, a more brutish America, more reactionary America, more authoritarian America, more racist, more sexist, more corrupt America
Reynolds Tobacco Company, offering a cool, refreshing menthol taste that has been a hallmark of the brand since its introduction
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