red pack of cigarettes Lucky Strike Box - Each WWII Red Apple 40's Cigarette

Consumers want something that they can carry in public without hesitation

Previous work has shown there is no safe level of smoking: the risk of heart disease and stroke is only about 50% lower for people who smoke one cigarette a day compared with those who smoke 20 a day

Katie made the entire process of design and ordering a breeze

Great for both new and experienced smokers

Both the Reds and Whites are sold in octagonal packaging that aesthetically brings together the themes of modernity and tradition, the company said

This tactic enabled smokers to maintain their association with certain colors with reduced harm, despite the risks remaining identical to those of regular cigarettes