[NY Mag] Biotherm tapped Leighton Meester as its latest brand ambassador
This profile is enviable in terms of it being an in brand, as well as insuring future viability as long as these smokers stay within the Newport franchise. The patently youth-targeted Alive with Pleasure campaign established Newport as a dominant youth starter brand, the best-selling menthol brand, and the second best-selling cigarette in the U.S
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The mother-of-two is survived by her two sons, Matthew, 31, and Luke, 29, as well as her husband of 33 years, director Bo Welch
"The FDA has a public health obligation to take immediate regulatory action to eliminate the use of ventilation holes on cigarettes," adds Shields
"Teens and young adults confronted by more TV ads for e-cigarettes"