Vaping is significantly cheaper than smoking
Vaping delivers a vapour composed mostly of propylene glycol (also used in asthma inhalers) and flavouring agents
For year ended 31 December 2025 Volume Revenue Reported Reported Current Exchange Constant Unit vs 2024 m vs 2024 m m vs 2024 New Categories 557 -10.6 % 19 576 -7.6 % Vapour (units mn) 32 -38.2 % 65 -41.2 % 3 68 -39.4 % HP (sticks bn) 12 -3.9 % 444 -7.0 % 15 459 -3.8 % Modern Oral (pouches bn) 1.2 +24.7 % 48 +39.8 % 1 49 +44.2 % Traditional Oral (stick eq bn) % % % Total Smokeless 557 -10.6 % 19 576 -7.6 % Total Combustibles 196 -11.7 % 4,009 -11.9 % 165 4,174 -8.3 % Other 201 +16.3 % 12 213 +23.7 % Total 4,767 -10.9 % 196 4,963 -7.2 % Constant currency measures are calculated based upon a re-translation, at the prior year's exchange rates, of the current year's results of the Group and, where applicable, its segments
You'll get a vibe for what the store is all about as soon as you step into the door
The gum disease he is referring to is periodontitis
BATs Reynolds American will pause the pilot launch for Vuse One, which it acquired in April, for now, a spokesperson told Reuters, after the U.S