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The brand launched in 2023 under Wild Brands with two core variants (Full Flavor and Menthol), positioning STEP as a non-tobacco alternative at an accessible price point

Leaders hold a Menthol Funeral in front of the White House Public health and civil rights groups gathered in January for a Menthol Funeral organized by the African American Tobacco Control Leadership Council (AATCLC) to protest the Administrations delay

Gwen Carr, the mother of Eric Garner, who died after being placed in a chokehold by police in 2014, said a ban unfairly targets Black consumers and worries that enforcement will fall disproportionately harm them

The cigar is made in Indonesia

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Its oversized push button launches a powerful quad jet flame that will light any cigar within moments