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It goes without saying that the use of existing trade dress was a terrible idea that was always bound to backfire

It doesnt make your breath or clothes stink the fact is you smell like a garden, like a field of herbs and flowers blooming in the sunlight

The Marlboro Man of Marlboro Country, strong, rugged, and independent, was one of the most successful cigarette campaigns ever.

The company hired an advertising agency to create a new image for the brand

Common triggers include stress, boredom, and social situations

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