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Many of Amazon's own-brand products were cheaper than their name-brand equivalents, though that's common at many grocery stores

Once they get their data, though, if they can send them a digital coupon or get them to download an app, they get a direct channel to do more microtargeting of their customer base and monitor their behavior. Brand ambassadors report being encouraged to bend the rules In interviews with Vox, former brand ambassadors said the program was often shady and ineffective, with the coupons easily passing into the hands of nonsmokers or being claimed by repeat customers

This approach, coupled with the raising of the legal age to buy tobacco products and strict regulations on the sale of any tobacco product, including age verification processes, is intended to eliminate tobacco smoking as soon as possible

Slim pack boxes are also worthy of mention, as they are designed around the smaller format of "slim" cigarettes and not a small version of a regular pack

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