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This has contributed to an ongoing discourse between medical professionals and the multi-billion-pound e-cigarette industry that target themselves as a smoking cessation intervention, but seemingly market themselves towards millions of non-smokers and children as a safe option

Transnational tobacco companies based in the US study consumers home and abroad, and it is not always clear which study or studies a certain bit of insight about effective marketing efforts originally came from

Published December 20, 2019

doi:10.1093/aje/kwu092 Siponen T, Yli-Tuomi T, Aurela M, Dufva H, Hillamo R, Hirvonen M et al (2015) Source-specific fine particulate air pollution and systemic inflammation in ischaemic heart disease patients

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4 They even included a chapter on harm reduction involving e-cigarettes