Far more people have died from smoking in Ireland and in the world than died from Covid-19 since the pandemic started The cost of effective smoking cessation treatment would have been a fraction of that needed for Covid-19, and would have reduced treatment costs for the pandemic as well as freeing up capacity for Covid-19 patients needing admission to hospital
3 The phenomenon of Luxury Cigarettes not only exacerbates the trend of extravagant consumption but also, as part of a gift culture that functions as "disguised cash checks," creates implementation difficulties for public policies aimed at controlling tobacco consumption through taxation

[13] Philip Morris Circular No 390, December 31, 1969,, retrieved from Truth Tobacco Industry Documents [14] Internal memo dated October 18, 1971 - Multifilter test markets,, retrieved from Truth Tobacco Industry Documents [15] 'Brand Performance in the Cigarette Industry and the Advantage to Early Entry, 1913-74' by Ira Taylor Whitten [17] 'Mini biography of Walter Landor', retrieved from Truth Tobacco Industry Documents [17] 'Materials Department, Philip Morris, Europe' January 1974, retrieved from Truth Tobacco Industry Documents [18] 'Life-course Smoking Behavior Patterns and National Context in Ten Countries' by Dean Reginald Lillard, Rebekka Christopoulou, published by Oxford University Press in 2015, page 255
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