After launching in October 2023, Mayfair Gold became the UKs fastest-growing new tobacco line in 2024, generating 94.4m in retail sales value
Many new vapers do find they may start on cig-a-likes but then move onto to refillable vape pens where they have more choices for flavour and longer battery life
From a pure public health standpoint, the rationale for taxing all nicotine products, and not just traditional tobacco products, is not very strong
Modern smoking cessation aids, including high-quality e-cigarettes, work by providing nicotine without the harmful combustion products found in traditional cigarettes
However, studies have not found an advantage for a fixed high-dose nicotine patch over standard doses (42/44 mg vs
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