As a result of those investigations, defendants knew that youth were highly susceptible to marketing and advertising appeals, would underestimate the health risks and effects of smoking, would overestimate their ability to stop smoking, and were price sensitive
JAMA Psychiatry
The names -- "Poll Moll," "Cammels," and "Ghesterfield" -- and packaging candy companies wrapped around the treats mimicked real cigarettes, and the advertisements implored "young sports" to grab a carton that "look just like dad's." That led to a lawsuit in 1928, when the American Tobacco Company, the maker of Lucky Strike cigarettes, took issue with "Lucky Smokes," a candy look-alike
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