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doi:10.1046/j.1440-1843.2003.00483.x
These labels are so problematic that the Food and Drug Administration has required Santa Fe Natural Tobacco Company, the maker of Natural American Spirit cigarettes, to remove the terms natural and additive-free from its product labels, advertising and promotional materials because they constitute reduced harm claims, which are banned without agency approval
(image via Bandai) Allyson Johnson is a twenty something writer and a lover of film and all things pop culture
rights were purchased by Brown & Williamson
studies and anecdotes can suffice, as well as history, consensus, and simple common sense. The evidence of deceptiveness alleged by plaintiffs was sufficient, meaning that enjoining use of the challenged terms or awarding money damages, which would likely cause defendants to remove or change their ads, would advance the governments interest in protecting consumers from deceptive speech
