Scott Fitzgerald , forthcoming
A practical, data-driven breakdown of where the vape market is headingand how to position your business ahead of regulatory and category shifts
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Because of the high propensity of Blacks to favor menthol cigarettes, the FDA has framed its case as a pivotal moment for health equity. The FDAs Tobacco Product Scientific Advisory Committee has concluded that in addition to reducing the harshness of smoking, menthol in cigarettes is associated with increased initiation, higher dependence and lower quit success. Members of the Center for Tobacco Studies at Rutgers University have authored or co-authored 26 research studies cited by the FDA in its proposed product standard for menthol cigarettes
Plus, according to stats, 63% of consumers rebuy a product because of the appearance of its packaging
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