"Making very light smokers aware that even small amounts of tobacco are harmful would be important," study researcher Carole Holahan, of the Department of Kinesiology and Health Education at the University of Texas at Austin, told Live Science
The company argues the brand name isnt intended to tell smokers that theyre any less harmful, citing a company-sponsored survey of more than 300 cigar smokers, none of whom mentioned the words health, risk, or safety in their response to what the brand name conveyed
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Any scripts that Swanson received were merely replays of Norma Desmond
Hunter pioneered that approach, and his great legacy for those of us who make our living with words is that he helped teach us how to pull readers right through the pages and take them on journeys by which they could learn something, and maybe feel transformed in the process