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These figures will over-estimate long term quit rates as some recent quitters will subsequently relapse to smoking and self-reported figures may over-estimate true quit rates

People often take smoke breaks to carve out some me time in the daily grind

Popul Health Metrics 24 , 30 (2026)

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With its unique one-touch USB charger, vapers can conveniently fast-charge their e-cigarette without dismantling the device. The e-cigarette category has almost doubled in value over the last two years with rechargables dominating sales, and this new line is a must-stock for retailers looking to capitalise on the increasing consumer demand for quality e-cigarettes. Source: JTI

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