In a press release, Philip Morris International Chief Communications Officer Moira Gilchrist said ZYN does not have official partnerships with influencers and is not being marketed to teenagers intentionally
A concerning trend is that nicotine pouches are so addicting, 73% of young people who have tried nicotine pouches are currently still using them
Think about what worked and what didn't, and try again
In the 90s, anti-drug programs like DARE used a heavy hand when it came to scaring children away from cigarettes, among other substances
Flavorings, sweeteners, binders, and moisture retainers are usually added to the tobacco
But then, an independent German study of 44 nicotine pouches representing unique products from 20 manufacturers detected nitrosamines in 26 of them