The campaigns longevity may seem surprising in the face of the Federal Trade Commission's (FTCs) 1955 advertising guidelines, which prohibited cigarette manufacturers from publishing claims regarding lower tar or lower nicotine without scientific proof
"Characterising smoking and nicotine use behaviours among women of reproductive age: a 10-year population study in England"
The packaging looked almost identical to the genuine products, with names tweaked just enough to dodge trademark violations: Pall Mall became "Pell Mell," Camel turned into "Cemal," and Lucky Strike became "Bucky Strike." Marketed directly toward children, these candies invited kids to play at being grown-ups
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Then we cross-check the facts with original medical or scientific reports published by those sources, or we validate the facts with reputable news organizations, medical and scientific experts and other health experts
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