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The FDA noted that Among several key considerations, the agencys evaluation showed that, due to substantially lower amounts of harmful constituents than cigarettes and most smokeless tobacco products, such as moist snuff and snus, the authorized products pose lower risk of cancer and other serious health conditions than such products. The FDA also stated, In addition, based on evidence suggesting the potential for reduction in lung cancer risk following significant reduction in cigarettes per day, the new products may also pose a benefit to adults who switch and significantly reduce their cigarette use. Based on the totality of evidence available, fully switching to nicotine pouches is deemed less harmful than smoking cigarettes

It's well-known that cigarette smoking is harmful and can cause smoking-related diseases and the best choice any smoker can make is to quit tobacco and nicotine altogether but not everyone knows why smoke-free alternatives offer better options for those adults who would otherwise continue smoking
Zein, C
(2002) Evaluation of the potential effects of ingredients added to cigarettes
Paul McCartneys addiction didnt last, though, as a near-death experience in 1973 led him to quit smoking, at least for a while