He likened the appeal of sweet and fruity flavors to kids to that of cereals like Fruity Pebbles and Cocoa Puffs, which are sold at kids eye-level in supermarket aisles across the country: while adults may enjoy such offerings as well, theres a differential appeal of sweet and fruity flavors for young people, and banning such products will do much to prevent potential new consumers from getting hooked
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Furthermore, "former smokers who [had] completely switched to an e-cigarette" were especially likely to have "transitioned from a tobacco flavored product to a non-tobacco flavored product." So far the FDA has issued "marketing approval orders" for just four brands of vaping products, all of them in tobacco flavors
Data from the control group were not analyzed as those participants did not interact with the PN, and this report focuses solely on the experimental arms experience with the intervention