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The advertisements, which started as part of a 1960s-era campaign by the tobacco industry, aggressively marketed highly addictive menthol cigarettes to Black people for decades

Some strains are bred for potency

Moreover, a 2000 FTC consent order requires that the Santa Fe Tobacco Company run this disclaimer in any ads that tout how Natural American Spirit cigarettes are additive-free: No additives in our tobacco does NOT mean a safer cigarette. The consent order predates the Family Smoking Prevention and Tobacco Control Act of 2009 that gave the FDA authority to regulate tobacco products advertising that suggests a modified risk

Ruiyan Luo , professor in the GSU School of Public Health

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Santiago/Getty Images We can all agree smoking is bad for your health