The study also includes excerpts from numerous internal company documents reflecting the industrys sophisticated marketing approaches in areas including: Building a menthol market in Black communities The report examines tobacco industry efforts to sell more menthol products within Black communities by deluging urban centers with menthol cigarette advertisements on billboards, buses and subways, distributing free starter packs and discount coupons, and featuring prominent Black athletes and entertainers in menthol advertisements in leading Black newspapers and magazines
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DTL (direct-to-lung): A stronger draw directly into the lungs, creating thick clouds of vapour
Do not use this product in moist or high temperature surroundings 3
Black American high school students had lower prevalence of cigar use in 2023, yet still had the second highest current use prevalence (1.9%), following Hispanic American students (2.3%)
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