Only one catch....longevity isn't the best, I get a couple hours on skin, clothes do better though
however, in H1 2022, aggregate losses associated with the segment decreased by 50% (281m), 2/3 of which was driven by scale and operating efficiencies, including 45% New Category revenue growth for the period, as well as marketing optimizations which reduced customer acquisition and retention costs for New Category products by more than 30%
Molecular Psychiatry, 20(6), 778-785
At the end of the day, the ambition we have is to replace cigarettes as soon as possible, with better alternatives for the people who continue smoking. In a report published March 2018, British government agency Public Health England (PHE) found that while heated tobacco products are likely to have lower levels of harmful compounds compared to cigarette smoke, the limited evidence currently available suggests that are more harmful than e-cigarettes
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Karsan, N., Bose, P., Newman, J