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It involves shaping and managing the perception and reputation of a brand to convey its values, qualities, and personality to the target audience, with the ultimate goal of building customer loyalty and trust

While higher taxes and stringent regulations are applied to cigarettes, there seems to be little progress in applying the same laws to bidis

McCausland K, Maycock B, Leaver T, et al

We choose what we spend our money on

Dimensions: 2848 x 4272 px | 24.1 x 36.2 cm | 9.5 x 14.2 inches | 300dpi Date taken: 22 May 2016 Location: United Kingdom

By examining how Ogilvy's 'Portraits Completed' campaign cleverly stitches art with brand narratives, you might gain insights into effective advertising strategies