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Major players in the industry are tapping into this opportunity by continuously expanding their product portfolios to suit diverse needs of smokers

For most smokers, a 20-cigarette pack usually lasts a day or two, depending on their habits

Participants were randomized to view 10 cigarette packages according to one of three experimental conditions: standard branded packages, the same packs without brand imagery (plain packaging), or the same packs without brand imagery or descriptors (e.g., flavors)

Some aim for competitive cigarette pricing to attract budget-conscious smokers, while others focus on premium cigarette packaging to justify higher prices

The Costco offering is a case pack (6M CS), making it a bulk purchase option with approximately 6 cartons per case and 200 cigarettes per carton

This underscores the need for approaches that foster genuine cross-sectoral engagement and distributed leadership