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Targeting younger generations those more likely to start smoking has proven particularly successful when it comes to marketing campaigns

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Numerously, these cigarette packs are on the retail shelves to catch the attention of the eye

Kool, Newport, Marlboro, and Lucky Strike have emulated this newly introduced and rapidly growing product category.

When assessed for their ability to taste bitter flavours, one in five of the smokers (19.8 per cent) could not recognize the samples, with former smokers coming off even worse: one in four (26.5 per cent) failed to spot that they were tasting something that was bitter

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