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The reason given here for toasting is throat protection. The ad claims, the exclusive TOASTING Process which includes the use of modern Ultra Violet Rays the process that expels certain harsh, biting irritants naturally present in every tobacco leaf. On the other hand, Camel claimed, Camels are never parched or toasted. We would never dream of parching or toasting these choice sun-ripened tobaccosthat would only drive off or destroy the natural moisture that makes Camels fresh in natures own mild way. The ad closes with a challenge and an ominous warning, switch to Camels for just one day then leave them, if you can. The other major cigarette brand to advertise in the newspaper was Chesterfield

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Combining the tobacco rod and paper wrapper: The tobacco rod is wrapped in the paper wrapper, and a filter is added to one end of the cigarette

After one season, he left to become offensive coordinator at Oklahoma

Its frighteningly easy to get cigarettes, even as a minor

Apart from all the smoke that was being blown everybodys way, these increases in the cigarette habit had certain consequences for the adult population