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Travis Atkison, Ph.D., associate professor of computer science, University of Alabama

Over the past five years, it looks as though British American Tobacco's EPS has declined at around 20% a year

Of the roughly 34 million adult smokers in the U.S., Altria estimates about 20 million are looking for alternatives, many of whom have tried but did not like vapor products, Altria spokesman David Sutton told CNBC

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After reviewing the FDA's statements released July 28, Bonnie Herzog, managing director of consumer equity research for Wells Fargo Securities LLC, New York, provided several insights, which ranged from the likelihood of the FDA meeting its goals to what it may mean for new-product innovation