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The ad, for e-cig brand VIP, depicts a glamorous woman inhaling and exhaling e-cigarette vapor

BAT publishes its Half-Year Results for the six months to 30 June 2026 on Thursday 30 July at 7am BST

Specifically, among those with remitted substance use disorders who were smokers at the beginning of the study, more than 1 in 10 (11 percent) who continued smoking three years later relapsed to illicit substance use three years later, while only 8 percent of those who had quit smoking and 6.5 percent of never-smokers relapsed to substance use

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Warner KE, American Public Health Association

Light vapers who have a few puffs in the evening could stretch to three weeks