Key Activities Define business problem research objectives hypotheses Identify target segments: industry, company size, geography Map stakeholders: CXOs, procurement heads, technical buyers Develop TAM / SAM / SOM analysis Prioritize use-cases and map value chains Data Sources Industry reports, whitepapers, investor presentations Government databases and trade associations Company filings, press releases, patent databases Internal CRM and sales intelligence systems Key Outputs Market size estimates - historical and forecast Industry structure mapping - Porter's Five Forces Competitive landscape & market mapping Macro trends - regulatory and economic shifts Three Modes of Inquiry Qualitative In-depth interviews with CXOs, expert interviews with KOLs, focus groups by industry cluster - to understand pain points, buying triggers, and unmet needs
Decreased drug efficacy : Smokes tar and other chemicals can block medications from entering the lungs, making asthma more difficult to manage
There was no mention of the product, no mention of the parent company, and certainly no mention of tobacco
However, in outdoor patios, places closed for private parties, and peoples houses, smoking is permitted, and fairly socially acceptable
Original 1972 Marlboro Cigarettes advertisement
Two years earlier, in another (subscription-based) review of the global tobaco market, it had predicted that the ban on menthol in Europe would reduce the number of cigarettes smoked by 25 billion.
