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By the time Philip Morris Internationalof Marlboro and Virginia Slims fameacquired Zyn maker Swedish Match for $16 billion in 2022, Americans had appeared to have soured on the last zeitgeisty tobacco alternative category, the vape, over concerns about marketing to underage users, unanswered questions about long-term effects, and the occasional explosion

Other countries are hoping to raise 'smoke-free generations' Mexico has some of the strictest anti-smoking laws in the world, including an outright ban in all public spaces such as beaches, parks and hotels

Altria, which only sells its cigarettes in the United States, would benefit from international exposure as Juul expands to new markets outside the country

Smoking and drinking combined further increase the risk, especially when combined with other cancer-increasing lifestyle factors such as lack of physical activity, high body mass index, and a diet heavy in processed or unhealthy foods

Even if it looks like its out, embers can reignite