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4.7%, vaping

Premium lines combine flavor differentiation with trade-up cues such as refined packaging, perceived exclusivity, and stronger brand positioning, helping sustain pricing strength in a category under constant pressure

Prep Your Body and Mind Smoke hits differently depending on how you feel

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Zone premium nicotine pouches are a new extra soft nicotine pouch that delivers a premium tobacco-free and smoke-free experience for adult nicotine consumers

CORE STILL THE FOCUS Tappoo Duty Frees business experienced growth of +8% in 2018 year-on-year, a result emblematic of consistent high single- and low double-digit growth achieved over the past five to six years