According to the World Health Organization (WHO), tobacco kills more than 8 million people every year, making it one of the leading causes of preventable death worldwide
Retail Display and Branding: Next, the size and design of cigarette packs directly impact retail display or branding
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Deborah Arnott, chief executive of Action on Smoking and Health (ASH), told the Mirror: "Making cigarettes less affordable is highly effective at preventing children and young people from starting to smoke and motivating existing smokers to quit
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