One such strategy is undershifting, where companies absorb tax increases on budget brands to keep prices low, while overshifting taxes on premium brands to maintain profitability
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This change in purchasing habits has led to a decline in the market share of premium brands and a corresponding rise in the popularity of value brands like Crown.Reuters Additionally, the tobacco industrys focus on maintaining profitability amidst declining smoking rates has prompted companies to diversify their product offerings
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