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In rodent models of nicotine exposure, doses have centered around 12 mg/kg per day, which was determined to be consistent with pregnant smokers consuming 20 cigarettes each day 29

"They all knew the brand at initiation [when they first started smoking] was very important," she said, "and the initiation age was before age 18." Ads targeting youth included the Camel companys "Joe Cool" campaign in the 1980s, using a camel with sunglasses and a leather jacket

And this is a nuance many articles completely overlook

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The governments greatest concern is that these devices could encourage experimentation in young people and non-smokers, who may be drawn to smoking e-cigarettes due to the colours of the vaporisers or the flavours used

Unregulated devices, while preferred by some experienced users for their simplicity, require extensive knowledge of battery safety, Ohm's law, and proper maintenance practices