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Periodically, people post tobacco ads from the thirties or forties with endorsements from doctors such as: The doctor smokes and recommends Capstan the cigarette for health as well as pleasure! However, considering the strict restrictions worldwide on tobacco advertising today, it may be appropriate to quote a popular line from the categorys own advertising of the swinging seventies: Youve come a long way, baby! This was a line used for Eve cigarettes, designed to lure women smokers

It's not that smoking isn't important to health

Most interviews were conducted individually and in private

The smoke is meant to be savored in the mouth, never inhaled

Thesis, University of Lund, Sweden 1986

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