The campaign used an aggressive, asymmetric earned and paid media strategy that reframed the issue as both a public health and racial justice fight, directly calling out the tobacco industrys targeted marketing to communities of color
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[2] Former late-night host and friend David Letterman, as well as many others, have cited Carson's influence
While more people have quit for a longer period of time, they are still getting lung cancer, Yang said, and they make up a larger proportion of newly diagnosed lung cancer patients. As a result, the proportion of lung cancer patients who would have been eligible for screening fell steadily during the study period from 57 percent in 19841990 to 43 percent in 20052011
This is especially true for people who smoke while using smoking cessation products
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