e-cigarette market share by brand Sales dollar of e-cigarettes in Nielsen-tracked retail channels: E-Cigarettes Market Size, Share |

Cigarettesstill the sectors top-selling category in storegenerated $3.85 billion in sales in 2023, down from $3.96 billion in 2022, according to an EY Canada study commissioned by the Convenience Industry Council of Canada (CICC)

Last year, Altria and PMI teamed up to sell each other's devices -- Altria started selling IQOS in the U.S., while PMI started selling Altria's MarkTen e-cigs overseas

The other big trend ran in the opposite direction

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If anything, the game needs to give players more of a sense of control

Public Health England reviewed evidence on e-cigarettes and concluded that they are at least 95% less harmful than traditional cigarettes - so reason number one for people making the switch to vaping is that it is less harmful to your health