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DC strategy brings home esteemed Jay Chiat Award Duncan Channons "Nicotine Equals" campaign strategy, intended to awaken parents to the teen vaping epidemic, got the judges attention at this years 4As Jay Chiat Awards

Data were not collected for waterpipes and e-cigarettes in 2007 as these were either not yet popular or had not been introduced into the South African market

Despite our growing knowledge that smoking is harmful, more than 40 million Americans are cigarette smokers

doi: 10.1016/j.neuroscience.2016.04.004 59 SaundersA.OldenburgI

Leave science to the scientists Industry-funded research, along with unauthorized cessation claims, confuse the public and muddle the effect of evidence-proven strategies

A In These findings suggest that longer use of nicotine patch therapy, specifically 24 weeks, may be more effective in achieving short-term abstinence than an 8-week duration