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The theme of this years World No Tobacco Day (WNTD) is how the tobacco industry continues to target young people and recruit new generations to smoking

My work is about reclamation, resistance that defines our creativity, and ingenuity, she says

The move was meant to stem the swift rates of young people taking up the products, in light of increasing concern over the long-term health effects.In August, the FDA shifted its focus to home in on low-nicotine cigarettes as part of its previous proposal to slash nicotine in cigarettes by 95%

So Bernays applied the golden rule of public relations, which was made famous by the show Mad Men : if you dont like what is being said, change the conversation. Bernays replaced the term propaganda for public relations and the rest is history

WASHINGTON Imagine if cigarettes were no longer addictive and smoking itself became almost obsolete