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The creative for the outdoor and proximity campaign featured a series of posters designed to look like hand rolling tobacco pouches, but with the brand name replaced with an attention grabbing word such as Stroke, Infertility or Amputation which highlighted the real health risks that roll-up smokers were taking
Nicotine interacts with your brain causing it to release dopamine and norepinephrine (noradrenaline)
This is the hormone that assists your body in using the sugar in your blood
IQOS uses precision HEATCONTROL TECHNOLOGY TM to heat tobacco sticks just enough to release nicotine and real tobacco taste without burning the tobacco
It feels great to the touch and makes projects look very fancy
The coils mesh material allows for an increased surface heating area so that each hit is more consistent and satisfying
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