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Our study became the cover story of a prominent medical publication

Place a tobacco HEETS stick into the holder, push the button and the tobacco stick is heated to a precise 350C by the controlled heating element within the IQOS Holder, this releases the true taste of tobacco through a nicotine-containing vapour, without burning the tobacco or generating smoke

doi:10.1111/joss.12243

The UK National Health Service (NHS) adds that for it to be optimally effective, you need to stop tobacco cigarettes completely and make the switch to vaping

Stay firm in your progress by refusing "just one cigarette" while using the QuitSure app as a resource to maintain your path.

As such, we assume that under-reporting of smoking prevalence is not a major concern for our study and that any changes in the rate of under-reporting varies identically across all states and follows a linear trend