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Brands that adopt eco-friendly practices and transparent sourcing may find themselves at a competitive advantage

Design Details A skeleton wearing a brown jacket and a hat is depicted smoking a cigarette

Eur Respir J 22(1):8287 Lamson DW (2000) The use of nebulized glutathione in the treatment of emphysema: a case report

These high prevalence rates are not surprising given that vaping devices are marketed to the youth

Anxiety associated with quitting tobacco may also stimulate a change in eating behaviour

As well as the campaigns phenomenal success amongst its target audience, Hooked went on to win Marketing Weeks Best Campaign of the Year award in 2008