So, since 1992, we have been handcrafting moist snuff alternatives
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While the 20 different Zyn products authorized for marketing and sale in the US received FDA authorization for marketing as a modified risk tobacco product (MRTP) in June 2026, they are only allowed to make the specific claim that, Using ZYN instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis. No other oral nicotine product has been granted an MRTP order
This phenomenon, known as the Swedish Experience, can be attributed to the widespread use of snus, a smoke-free, moist, pasteurized tobacco product, instead of cigarettes
Li Y, Jian Y, Zhou J, Zhang M, Zhou Y, Ge Y, et al
Li Z, Guo H, He H, Wang S, Pei S, Xie L