Reynolds American, the tobacco giant that acquired Santa Fe Natural in 2002 for $340 million, says it has grown American Spirit into a top 10 best-selling cigarette
Law enforcement practice varies
(As Sweanor points out, no one would hesitate to identify the reverse scenario of doubling cigarette sales as an unambiguous disaster.) Another lesson from Japan is that smokers are willing to try lower-risk products, as long as those products offer pleasure
About 10 in every 100 young adults ages 18 to 24 currently smoke, according to the Centers for Disease Control and Prevention (CDC)
Because individuals may be screened in different years, the cumulative measure aggregates across all years and therefore appears higher than any single years uptake
Seven months later, most of the confusion is in the details: the law bans some products outright, leaves others untouched, and targets retailers rather than consumers