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Consequently, it is important to raise awareness about the potential hazards associated with smoking and identify safer alternatives to stop smoking now

For example: you would actually like to do more for your health and go jogging, but you are out of breath after just a few steps due to smoking

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Reynolds, this new shame-and-guilt approach didnt make much of a dent in the sales figures

And last year, New York increased its tax on all cigarettes for sale from $4.35 to $5.35

"There is a significant moral angle which is embedded in the regulations which is about saving children from a lifetime of addiction, and children and adults from premature death and related suffering and disease." The trademark law tobacco companies were using to argue their case is designed to protect companies from theft of their creative work, not from government regulations, says Stanton Glantz of the Center for Tobacco Control Research and Education