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Tobacco companies like Philip Morris turned in the 1950s to oil giants like Shell and the corporate ancestors of todays Exxon Mobil for help analyzing what was in cigarette smoke and tar, the documents show

Although overall cigarette demand decreased, the Brazilian government has spent millions trying to curb this market, with little success

In a follow-up video, @reallyrachelreno cleared up a few things based on the comments

The repeated puckering of the lips when smoking and the heat generated by burning cigarettes can also cause smokers lips to form

Without advertising, brand loyalty eroded, and weaker brands were dropped

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